Business Analytics & AI

Aayush Damani — turning data into decisions, not just dashboards.

MSc Business Analytics & AI candidate at Imperial College London. I like projects where a model has to earn its keep — where the output is a decision someone actually changes their mind about, not just a metric they nod at.

Off the clock, I'm usually watching football with the same eye I bring to a regression table — most of what people call form is a small sample size wearing a confident voice.

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3×

stronger price signal: premium words vs. generic sentiment

+9.7%

physical conditions per point of GHQ-12 distress, uniformly across deprivation levels

15%

household penetration needed to break even

Featured work

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01 · DescriptiveText analytics across 61,521 listings in 16 cities

Do Listings Lie? How Airbnb Language Predicts Price

Premium vocabulary (“luxury,” “stunning,” “breathtaking”) correlates with nightly price three times more strongly than generic positive sentiment.

02 · PredictiveNegative binomial regression on Health Survey for England 2022 (n = 4,735)

Psychological Distress & Physical Multimorbidity in England

Each one-point rise in psychological distress predicts a 9.7% increase in physical health conditions — and that effect is statistically identical in the richest and poorest neighbourhoods.

03 · PrescriptiveCurtailment modelling & commercial viability analysis for Kaluza

Heat Smart Orkney: The Commercial Case for Demand Response

A residential demand-response scheme would absorb less than 1% of Orkney's curtailed wind energy — and still turn an annual profit of £151,000 at scale.